Strategic events for business development

Curated conversations that help B2B companies build trust and open high-quality relationships.

The right room. The right topic. The right people.

Strong relationships rarely begin with a pitch

They begin in a room where the right conversation is already happening.

We discovered this through hosting small, focused gatherings that later grew into Impact Nights. When the topic was relevant and the room was right, conversations went deeper, trust formed faster, and follow-ups happened more naturally.

This service turns that experience into a repeatable business development approach. Instead of chasing attention, we help you create a space where customers, partners, and peers want to engage with you.

Ricardo Monagas, Uppersky's co-founder, takes care of every event - from planning to keeping the room running smoothly.

“Ricardo is an absolute powerhouse! With just a few days, he managed to organize an impeccably well-run event. He's beloved by his community and a pleasure to work with. You'd be silly to pass up an opportunity to work with him.”

Nir Eyal

NYT bestselling author of Beyond Belief, Indistractable, Hooked | Keynote speaker on behavioral science, focus, and belief | Former Stanford Lecturer

Belief as Competitive Edge — Prague, August 2026 · via LinkedIn
Nir Eyal speaking to a full room at his Beyond Belief keynote in Prague

The Shift

Rather than pushing your product into the conversation, you host the conversation your market already wants to have.

The Dynamic

People start to see your company as thoughtful, relevant, and worth staying close to.

The Result

Over time, this builds trust, credibility, and the kind of business relationships that make future conversations easier and warmer.

Who is this for

From building new partnerships to deepening the relationships with your current customers

You're entering a new market

Establish presence and credibility before you pitch.

You're developing strategic partnerships

A curated room replaces months of intro emails with one real conversation.

You want to build trust with high-value prospects

Attendees remember the conversation, not the pitch — that's what opens the next call.

You're strengthening your leadership in a niche

Hosting, not attending, is what makes a company the reference point in its space.

You want more meaningful customer conversations

People open up in a room built for conversation in a way they never do on a sales call.

You're running innovation work and need honest feedback

A curated room gives you real reactions — not the polite answers a survey gets.

The Format

Each event is organized as a fireside chat or a panel, in person or online — a format designed for real conversation and relationships.

Each session follows the same shape: the moderator opens with guided questions, then there's room for questions from the audience followed by networking or small-group conversations if the event is online.

When someone isn't reciting a script, what they say feels real instead of rehearsed — that's what builds trust faster than any sales pitch could.

Ricardo Monagas moderating the Impact Night panel with Jitka Paterová from Eterny and Vít Kučera from Endors

Impact Night with Jitka Paterová (Eterny) and Jan Kučera (Endors) - Prague, November 2025

Ricardo Monagas moderating the Impact Night panel with Scott Moran, Andrew Gray and Giorgio PontilloPink and blue cupcakes topped with Czech Founders logos at Impact Night with Barbora WerdmölderAudience applauding at Impact Night with Scott Moran, Andrew Gray and Giorgio PontilloRicardo Monagas and three guests with drinks smiling after an Impact NightCheese and fruit buffet being served at Nir Eyal's Beyond Belief keynote in PragueDavid Papa asking the audience a question during his talk on humor and leadership at Impact Night Summer Edition on a Prague rooftopIce spheres with frozen purple flowers in a silver bowl at Nir Eyal's Beyond Belief keynote in PragueJana Sedláková answering Ricardo Monagas's question at Impact NightFluffy cream-coloured dog lying on the floor at Impact Night with Jana Sedláková.Nir Eyal and Ricardo Monagas holding a "Beyond Belief" cupcake at Nir Eyal's Beyond Belief keynote in PragueMentoring session with guests at Impact Night Summer EditionFull room of attendees listening at Built to Scale, Prusa Lab
Ricardo Monagas moderating the Impact Night panel with Scott Moran, Andrew Gray and Giorgio PontilloPink and blue cupcakes topped with Czech Founders logos at Impact Night with Barbora WerdmölderAudience applauding at Impact Night with Scott Moran, Andrew Gray and Giorgio PontilloRicardo Monagas and three guests with drinks smiling after an Impact NightCheese and fruit buffet being served at Nir Eyal's Beyond Belief keynote in PragueDavid Papa asking the audience a question during his talk on humor and leadership at Impact Night Summer Edition on a Prague rooftopIce spheres with frozen purple flowers in a silver bowl at Nir Eyal's Beyond Belief keynote in PragueJana Sedláková answering Ricardo Monagas's question at Impact NightFluffy cream-coloured dog lying on the floor at Impact Night with Jana Sedláková.Nir Eyal and Ricardo Monagas holding a "Beyond Belief" cupcake at Nir Eyal's Beyond Belief keynote in PragueMentoring session with guests at Impact Night Summer EditionFull room of attendees listening at Built to Scale, Prusa Lab
Ricardo Monagas moderating the Impact Night panel with Scott Moran, Andrew Gray and Giorgio PontilloPink and blue cupcakes topped with Czech Founders logos at Impact Night with Barbora WerdmölderAudience applauding at Impact Night with Scott Moran, Andrew Gray and Giorgio PontilloRicardo Monagas and three guests with drinks smiling after an Impact NightCheese and fruit buffet being served at Nir Eyal's Beyond Belief keynote in PragueDavid Papa asking the audience a question during his talk on humor and leadership at Impact Night Summer Edition on a Prague rooftopIce spheres with frozen purple flowers in a silver bowl at Nir Eyal's Beyond Belief keynote in PragueJana Sedláková answering Ricardo Monagas's question at Impact NightFluffy cream-coloured dog lying on the floor at Impact Night with Jana Sedláková.Nir Eyal and Ricardo Monagas holding a "Beyond Belief" cupcake at Nir Eyal's Beyond Belief keynote in PragueMentoring session with guests at Impact Night Summer EditionFull room of attendees listening at Built to Scale, Prusa Lab

How it works

From our first conversation to your first live event

01

Discovery & Strategy

We talk through your goals, the relationships you want to build, and the topics you want to become known for in your industry. This sets the direction for everything that follows.

02

Concept & Branding

We turn that direction into a series concept — we define the name, visual identity, and overarching theme, so every event feels part of the same story.

03

Event Design

We shape a topic and help identify the right speakers to bring the conversation to life. Each event is built around a real challenge your customers, partners, or ecosystem care about, making the invitation feel relevant and worth attending.

04

Execution

We handle everything — from booking the speakers, sourcing the venue (or setting up the online space), promoting the event and sending the invitations — to coordinating the event day itself, so you can focus on the conversations, not the logistics.

05

Follow-up

We talk through what worked, gather feedback, and define the next topic and guest list — then the cycle begins again.

What's included

Strategy & concept

Goals & audience definition

Topic & concept design

Event branding

Planning & coordination

Venue sourcing (in-person events)

Online space setup (virtual events)

Guest list strategy

Speaker sourcing

Invitations & promotion

Event day

Logistics coordination

Day-of support

Follow-up

Event evaluation

Next-step support

Pricing

Pilot Event

1 event to try it out

Best for companies that want to test one curated event before committing to a series.

$3,500

one-time

Bi-Monthly

1 event / 2 months

A good option for companies that want consistency with a lighter rhythm.

$5,000

/ event · in-person

$3,500

/ event · online

Quarterly

1 event / quarter

Useful for companies that want strategic touchpoints across the year.

$5,500

/ event · in-person

$3,900

/ event · online

Need something different?

A focused campaign, market entry, or something else — we'll shape it around your goals.

Let's talk

Enhance your events

Any of the following add-ons can be added to any plan. We coordinate everything.

Event moderation

Professional moderation to guide the conversation and support speakers. Available in English, Czech, or Spanish.

From $500 per event

Catering

Light refreshments for in-person events, coordinated to match your venue and guest count.

Price based on scope and attendees

Photography

Photo coverage for in-person events to capture the people, energy, and atmosphere.

From $350 per event

Videography

Short video clips or a full recap video for in-person or online events.

From $600 per event

Your first event starts with a conversation

30 minutes to understand your business, see how companies like yours use the format, and walk away with a clear recommendation — where to start, what it would cost, and what a pilot could look like.

Book your free call